This is me now
Weathered by over 30 years between Educational Pedigree, Multinational Slavery and Entrepreneurial Grind to finally enjoying life in a phantom-like existence outside urban realms and rules, between farm homes on the wild-side in Bangalore and Uttarakhand where the view and weather spoil me to not want to step away into urban settings for work. I also enjoy throwing myself into offbeat travel, trekking, wildlife spotting, solo motorcyling, cycling, socializing with dogs, stakeouts for street photography and any occasion involving dance or laughter, all of which inspire me.
With so much going on, It’ll take a damn good reason to draw me out as a hired hand to duel with your purpose.
Click here to know what Gets My Goat or Floats My Boat.
My approach to design
I offer Art and Heart to design services that rely on solo skillsets in a business model that's more an ASSASSIN approach than ARMY. Know how this works here!
TO ARRIVE
I believe great work should be crafted by Blood, Sweat and Tears. Literally.
By often arriving at meetings on a cycle, I mostly bring the sweat. The blood & tears I insist make an appearance eventually, between all those collaborating.
TO ASSESS
Beauty remains skin deep unless integrated into the functionality or ethos of a brand’s offering. As a designer, it’s very important to weigh one’s opinions and options by deep observation, understanding, listening and study of the existing brand ethos, customer perceptions and competition pitch. This effort includes history, chemistry and math, if you know what I mean, and all of this takes time. To have time for the proverbial step back before the leap is a must, to ensure one travels the right distance in the right direction.
TO AIM
When one puts Blood, Sweat and Tears as well as assesses the parameters before offering solutions, it naturally becomes better aimed and fulfills intent. Being the Quickest Draw isn’t worth a damn dime if it’s off the mark, so when I shoot, I shoot straight.
TO ASSASSINATE
To have the viewer ‘fall’ for the design solution is the paramount aim of creativity. I aim to replace ‘like it’ with ‘love it!’ and NICE with WOW! In a world crammed with images, it is vital to use every smart trick in the book – including Wit, Animation & Wordplay to entertain and have the viewer be floored by the creative presented!
